Transparency
Clear subscription model. Zero hidden commissions. You know exactly what you pay.
Masil altiqniyah Establishment
We build the operating system restaurants own.
Your customers, your counter, your kitchen and your purchasing — on one platform, under your brand, without paying 30% of every order to a middleman.
01 Our story
From delivery app to operating system.
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01
The problem
Commissions up to 30%, and customers who belonged to someone else
Restaurants were paying aggregators a large share of every order — and losing the one asset that compounds: knowing who their customers are.
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02
The first answer
Branded apps, a storefront and a fleet of their own
We gave restaurants their own ordering channels and delivery, so every order and every customer stayed with them.
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03
The realisation
Owning the order was only half of it
Owners still ran the counter, the kitchen and purchasing on separate tools that never agreed with each other.
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04
Today
One operating system, front of house to back of house
App, storefront, POS, kitchen display, fleet and inventory on one platform, one menu, one customer list and one dashboard.
02 The platform
Every part of the restaurant. One system.
Front of house
- Consumer App
- Web Storefront
- Cloud POS
Back of house
- Kitchen Display
- Fleet
- Inventory ERP
One menu
One customer list
One dashboard
Why the name
The name "Masil" in Arabic means a continuous, smooth stream of water. It perfectly reflects our system's engineering: An uninterrupted flow of operations, profits, and data, straight into the merchant's pocket.
- Products, one platform
- 6
- Commission on your orders
- 0%
- Professional drivers
- 3,200
- Cities
- 50+
Our Vision
To be the operating system behind every ambitious restaurant and café in the region — so owning your brand, your customers and your numbers is the default, not the exception.
Our Mission
To give restaurants one platform for every part of the operation — from the first order to the last supplier invoice — under a fair, fixed subscription that keeps their profits and their data with them.
03 What we stand for
Our Core Values
Data Ownership
Your customers' data is your wealth. We protect it and ensure it's 100% yours.
Tech Empowerment
Providing operators with the latest tech and marketing tools to compete with giants.
Premium Quality
Fast Native apps, stable servers, and customer-first technical support.